Studying the Impact of the Japanese Kansei Concept on Consumer Purchasing Decisions and Brand Loyalty Using Data Mining Techniques

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IRC abs-2024-FMSH_ 66.pdf (185.3Kb)

Date

2024-09

Author

Marasinghe, TJ

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URI

http://ir.kdu.ac.lk/handle/345/8156

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• Management, Social Sciences & Humanities [67]