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Studying the Impact of the Japanese Kansei Concept on Consumer Purchasing Decisions and Brand Loyalty Using Data Mining Techniques

dc.contributor.authorMarasinghe, TJ
dc.date.accessioned2025-01-17T09:09:19Z
dc.date.available2025-01-17T09:09:19Z
dc.date.issued2024-09
dc.identifier.urihttp://ir.kdu.ac.lk/handle/345/8156
dc.language.isoenen_US
dc.subjectJ Japanese Kansei concepten_US
dc.subjectpurchasing decisionsen_US
dc.subjectbrand loyaltyen_US
dc.subjectregression analysisen_US
dc.subjectassociation rule miningen_US
dc.titleStudying the Impact of the Japanese Kansei Concept on Consumer Purchasing Decisions and Brand Loyalty Using Data Mining Techniquesen_US
dc.typeArticle Abstracten_US
dc.identifier.facultyFMSHen_US
dc.identifier.journalKDU IRCen_US
dc.identifier.pgnos68en_US


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