Social Media Influence on Sri Lankan Young Adults` Sense of SelfExpression

Abstract

This qualitative study examines how self-expression and creativity in Sri Lankan young adults’ is influenced by social media on four aspects: the types of social media chosen for expression; how the chosen types encourage self-expression; the on-line vs off-line world and how the Westernised concept of ‘expressing oneself’ is addressed in a collectivist culture. Using a convenient sample, 10 in-depth interviews with Sri Lankan young adults were obtained. Results of the interviews were analysed comprehensively according to Braun & Clarke’s six-step guide for thematic analysis which revealed two main themes: 1) selfexpression for development of self and 2) self-expression in relation to others. The first theme examines the role social media plays over identity construction and how young adults satisfy the fundamental need to belong through social media. It further explores how the relevancy of a particular social media can impact self-expression and how “storytelling” or the way in which life’s moments can be captured and displayed to the wider society is done through social media. The second theme explores how social media can enhance the image that an individual is trying to portray of themselves to the outside world; and provides an avenue for young adults to create a voice for themselves. It also explores how the Sri Lankan culture affects young adults’ expression, creativity and understanding of the term ‘self-expression’ itself. Findings from this study, which had never been explored in Sri Lanka, provides an understanding of the behaviour patterns displayed, the increasing importance of social media in defining a person’s identity and lifestyle choices and looks through the scope of a collectivist culture on this issue. The study provides insights for future investigations and interventions related to practices of young adults on social media.