The impact of “Cause Related Marketing” (CRM) on “Brand Awareness”. (Special reference to “Cargills Agricultureand Commercial Bank Pvt. Ltd.”, Sri Lanka.)

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msh-027.pdf (425.7Kb)

Date

2015

Author

Yatawatte, CD

Abeysekera, N

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URI

http://ir.kdu.ac.lk/handle/345/1423

Collections

• Management, Social Sciences & Humanities [46]