The impact of “Cause Related Marketing” (CRM) on “Brand Awareness”. (Special reference to “Cargills Agricultureand Commercial Bank Pvt. Ltd.”, Sri Lanka.)
dc.contributor.author | Yatawatte, CD | |
dc.contributor.author | Abeysekera, N | |
dc.date.accessioned | 2018-05-25T12:31:14Z | |
dc.date.available | 2018-05-25T12:31:14Z | |
dc.date.issued | 2015 | |
dc.identifier.uri | http://ir.kdu.ac.lk/handle/345/1423 | |
dc.description | Article Full Text | en_US |
dc.language.iso | en | en_US |
dc.title | The impact of “Cause Related Marketing” (CRM) on “Brand Awareness”. (Special reference to “Cargills Agricultureand Commercial Bank Pvt. Ltd.”, Sri Lanka.) | en_US |
dc.type | Article Full Text | en_US |
dc.identifier.journal | KDU IRC | en_US |
dc.identifier.pgnos | 161-167 | en_US |