Unleashing the Power of Strategic Communication: A Shield Fortifying National Security
Abstract
This research paper explores the role of strategic communication as a defense mechanism
in the context of national security in Sri Lanka. The paper aims to analyse the signi cance
of strategic communication in shaping public opinion and countering threats in the
country. It examines the various strategies and challenges associated with implementing
e ective strategic communication practices. Through a review of existing literature, case
studies, and expert opinions, this research paper provides valuable insights on strategies
and methods to overcome the challenges associated with implementing e ective strategic
communication practices. This research paper focuses on key fundamental research
questions as below. What is the signi cance of strategic communication in shaping
public opinion and countering threats within the national security landscape of Sri Lanka?
And what are the strategies employed and challenges faced in the implementation of
e ective strategic communication practices in Sri Lankan context? The research objectives
are twofold whereas,to analyse the signi cance of strategic communication in
shaping public opinion, countering threats, and achieving policy objectives in Sri Lanka’s
national security context. And to examine the strategies employed and challenges faced
in the implementation of e ective strategic communication practices in the speci c sociopolitical
context of Sri Lanka. By addressing these research questions and objectives,study
intends to provide valuable insights into the application of strategic communication as a
defense mechanism used in national security in concluding remarks.