| dc.description.abstract | Abstract: One of the most conspicuous trends of today's world is the colossal upsurge in the digital native, they are highly adapted to mobile devices. With this advancement, there is a widespread worry that discussions around the development of websites have shifted from content optimized for desktop viewing to mobile viewing. This study intends to explore the challenges which are faced by the digital natives when discovering academic web information via their mobile devices, and the considered user community of Southern Campus, KDU which implemented a number of initiatives to provide the existing web services (navigation links) via the main library website. Necessary information was collected from a structured questionnaire survey. As per the findings, most users (mode 91%) accessed the websites via their mobile devices during their busy campus life. Smartphones were used by 80% of users out of the 91% of users who access web information. Against this backdrop, 81% of respondents out of 91% of users reported that they faced major challenges in the discovery of important web content, slow loading, navigation, and locating web information on their mobile devices. Current research strongly recommended to re-formatting the existing web services of desktop websites to generate mobile-friendly counterpart websites according to predefined layouts optimized for mobile devices, | en_US |
