Browsing Management, Social Sciences & Humanities by Subject "Credibility of Online Reviews"

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A Study on Adopting Online Review Management as a New Strategy beyond Traditional Media Marketing Tools with Special Reference to TV Advertisements

Mahakumbura, Vimukthi; Sewwand, Dinesha; Liyanag, Thiran; Gunathilake, MMLC (2019)

Online reviews are virtual messages written by previous users of the product in the space of internet. Development of Web 2.0 can be recognized as the major success factor in line with the increased use of online reviews. ...