Browsing Management, Social Sciences & Humanities by Title
Now showing items 36-38 of 38
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A Study on Adopting Online Review Management as a New Strategy beyond Traditional Media Marketing Tools with Special Reference to TV Advertisements
(2019)Online reviews are virtual messages written by previous users of the product in the space of internet. Development of Web 2.0 can be recognized as the major success factor in line with the increased use of online reviews. ... -
The Use of Sri Lankan English in Sri Lankan Fictions: A Morphological Analysis
(2019)- A Language often develops in to a new variety in order to manifest the new geo - socio- cultural phenomena. In the contemporary society, Sri Lankan English (SLE) has become the high yielding way of writing novels/ ... -
Whether Corporate Social Responsibility is Used to Cover-up Earning Management Practices: An Empirical Study on Listed Manufacturing Companies in Sri Lanka
(2019)This study investigates whether corporate social responsibility (CSR) is used as a strategy to oppose the negative perception on companies by engaging in earnings management (EM) practices by using a sample of listed ...