The Impact of Men Empowerment in Apparel Industry

Abstract

Increase in the female employees and their contribution towards traditional sectors and hierarchical administrative level to operational level is the new trend in the world. This is becoming regular in Sri Lanka as well. According to the Sri Lankan Census and Statistics reports, they consider that the male employment in apparel industries in Sri Lanka is lower than the female employment, and the major share of the Sri Lanka’s apparel industry work is provided by female workers. This research was carried out to examine the portion of male employees in Sri Lanka engaged in the apparel industry, to identify the reasons for decrease of male employees in the apparel industry and to propose corrective actions that can be taken to empower and engage male employees in the apparel industry. In order to achieve those objectives, the researchers used the KSA Learning theory as the primary theory. Knowledge, skills, attitudes are the three main variables of the theory, and the job suitability is taken as the Mediating variable to prove the conceptual model, the researcher used significant value testing of reliability, validity, regression and coefficients. The hypotheses were proven with significance. The research study was based on the deductive approach and the quantitative analysis method was used. Data were collected through a structured questionnaire based on a sample of 175. The implications of the study benefit apparel companies, potential employees specifically males, and HR policy regulators.