Promoting Pahiyangala Cave as a Tourist Attraction

Abstract

Pahiyangala Cave at Bulathsinhala is a prehistorical site that dates back 43,000 years by present. Research problem was how to attract domestic and foreign visitors to Pahiyangala site. Major objective was to identify the potential for promoting Pahiyangala site among both domestic and foreign visitors. The other objectives were to recognize the deficits and issues encountered by the visitors at the site. Research was based on both primary sources including filed observations, interviews and structured questionnaires while secondary sources used including reports, magazines, websites etc. The site and its periphery were explored and the visitor related facilities also were observed to identify the current situation of the site. The sample was consisted of 50 domestic visitors and 20 foreign visitors who were randomly selected at the site during weekends. Visitors were interviewed with structured questionnaires to identify their perception, knowledge and comments regarding the site. The site is highly attracted by domestic visitors more than foreign visitors. Most of the foreigners are from China and the other major markets are German, Thailand, and UK. Most of the domestic visitors are not entirely aware of the historical value of the site and still they are not provided proper guidance within the site. Visitor related services and infrastructure facilities also are not in a satisfied level. Information knowledge on the site and its value are not being updated accurately. There should be a proper site management plan, as this is the cave premises where the oldest pre-historic man had been settled as groups. Visitors should be given an opportunity to examine the site with accurate and updated information which should be provided by the site, Department of Archaeology, travel and tourism related companies, and the community within the area