Tale of RED and ARRI : the Unseen Role of Run Out Legislation and WhiteCollar Seats

Abstract

Cinema is a reputed, glorious mode of expression in pictures in the whole world. Day by day it becomes a widespread entertainment mode with the help of capital and technology. The observable situation in Sri Lanka reflects the calamity of cinema, which could be lead to a catastrophic end to the film art and to the film industry. Sri Lanka has a unique experience of having authority to control the four corners of the film industry unlike other popular markets. The National Film Corporation of Sri Lanka, established by an act, committed wholly to the film industry of Sri Lanka intended to treat everyone engaged in the industry justifiably. It is noteworthy to examine if this legal body has catered or has stood to receive challenges of modern cinema. The purpose of this finding would lead to examine how swift the global cinema changed in recent times and how Sri Lankan authorities unhurried to accept the changes in the world. The changes are mostly parallel to technology existing in the world. It is a must to emphasize the global industry of cinema is a market based on liberalized entrepreneurship. For this market capital flows easily and technology on film making and screening getting higher. To address this crisis, it is essential to revolutionize the current legislation and introduce a pragmatic framework to secure the industry through necessary state intervention, liberalize the industry, introduce and standardize the digital cinema, establish a business model and finally, maintain digital archives through an inquire on professional levels that maintained by relevant authorities. To this, necessary legislations, exclusive interviews, consultation reports and biographies would be used. The result would be a new framework to a legislation which influence for a revival of the Sri Lankan film industry, which would entrust the standards and minimum qualities need to the industry