Analysing the key determinants and strategies in promoting Sigiriya as a sustainable tourist destination in Sri Lanka

Abstract

Sigiriya, an ancient rock fortress in Sri Lanka, is not only a UNESCO World Heritage Site but also a significant cultural and historical landmark. As tourism continues to grow globally, promoting Sigiriya as a sustainable tourist destination is crucial for preserving its unique heritage while benefiting the local economy. This research aims to analyze the key determinants and strategies for promoting Sigiriya sustainably, considering the Global Sustainable Tourism Council (GSTC) criteria. Sustainable tourism is vital for destinations like Sigiriya due to its ecological sensitivity and cultural significance. The influx of tourists can lead to environmental degradation, loss of biodiversity, and erosion of cultural identity if not managed properly. By adopting sustainable practices, Sigiriya can enhance visitor experiences while ensuring the conservation of its natural and historical resources. This approach aligns with global trends towards responsible travel, where tourists increasingly seek authentic experiences that contribute positively to local communities. Several key determinants influence the promotion of Sigiriya as a sustainable tourist destination. Firstly, stakeholder engagement is essential; collaboration among government bodies, local communities, and private sector players can facilitate effective management strategies. Secondly, infrastructure development must prioritize sustainability—improving accessibility while minimizing environmental impact is critical. Thirdly, marketing strategies should highlight Sigiriya’s unique attributes and promote eco-friendly practices among visitors. Several challenges hinder the sustainable promotion of Sigiriya. Overcrowding during peak seasons can strain resources and diminish the visitor experience. Additionally, inadequate waste management systems pose significant risks to both the environment and public health. There is also a need for capacity building within local communities to empower them as active participants in tourism development rather than passive recipients of its benefits. Therefore, to address these challenges effectively, this research proposes several strategies grounded in GSTC criteria.