| dc.description.abstract | In the rapidly changing world of digital
transactions, trust is the key to seamless online
payment experiences. This research dives into the
intriguing world of user trust within online payment
processes, exploring how visual elements have a
strong impact on user perceptions and decisions.
Using a diverse approach that combines experimental
analysis, insightful observational interviews, and
thorough survey evaluations, this study reveals the
complex relationship between design aesthetics and
user trust. Highlight the subtle yet significant details
in visual elements across e-commerce platforms,
pinpointing the crucial instances where trust is either
built or broken. From identifying issues in popular
websites to understanding user preferences for
simplicity, control, and openness during transactions,
this study exposes the important role visual
components play in shaping user trust. Providing key
insights and strategic suggestions, this research aims
to equip designers and businesses with the knowledge
to create visually appealing, trustworthy interfaces,
ultimately promoting not just transactions but
enduring relationships in the digital commerce world | en_US |
