| dc.description.abstract | This study investigates the integration of
artificial intelligence (AI) in graphic design, emphasizing
its transformative effects, opportunities, and challenges. AI
tools are increasingly used for automating routine design
tasks, generating creative content, and optimizing
workflows, thereby enhancing productivity and expanding
creative possibilities. Key studies reveal that while AI
facilitates rapid idea iteration and customization, it also
presents challenges such as the potential loss of human
creativity, the risk of standardizing art, and concerns over
ownership of AI-generated outputs. Research highlights
that despite AI's advantages, human-designed outputs often
maintain higher professionalism. The literature
underscores the need for ongoing exploration into AI's
impact on artistic credit and ethical considerations.
Additionally, there is a call for updated education that
emphasizes human skills like empathy and judgment, which
AI cannot replicate. The review suggests that while AI
offers significant benefits, its integration must be managed
carefully to avoid risks such as job displacement and loss
of design expertise. Balancing technological advancement
with human-centered creativity is crucial. The study
proposes that future research should focus on strategic
collaboration between designers and technologists to
navigate the evolving landscape of AI in graphic design
effectively. | en_US |
