The Impact of Advertising on Consumer Buying Behaviour of Middle Age Consumers in the Banking Sector in Sri Lanka

dc.contributor.advisor	Rajapaksha, Upali
dc.contributor.author	Bandaranayake, Gamini
dc.date.accessioned	2025-04-24T09:53:30Z
dc.date.available	2025-04-24T09:53:30Z
dc.date.issued	2019
dc.identifier.uri	http://ir.kdu.ac.lk/handle/345/8589
dc.language.iso	en	en_US
dc.subject	Informative Advertising	en_US
dc.subject	Persuasive Advertising	en_US
dc.subject	Reminder Advertising	en_US
dc.subject	Consumer Buying Behaviour	en_US
dc.title	The Impact of Advertising on Consumer Buying Behaviour of Middle Age Consumers in the Banking Sector in Sri Lanka	en_US
dc.type	Thesis	en_US
dc.identifier.faculty	Graduate Studies	en_US
dc.identifier.degree	MSc in Management	en_US