The Impact of Brand Image on Purchasing Decision of Mobile Phones in Sri Lanka
dc.contributor.advisor | Perera, Dilshan MS | |
dc.date.accessioned | 2025-04-02T04:15:53Z | |
dc.date.available | 2025-04-02T04:15:53Z | |
dc.date.issued | 2022-09 | |
dc.identifier.uri | http://ir.kdu.ac.lk/handle/345/8326 | |
dc.language.iso | en | en_US |
dc.subject | Branding | en_US |
dc.subject | Capacity | en_US |
dc.subject | Uniqueness | en_US |
dc.subject | Service | en_US |
dc.subject | Customer Purchase Decision | en_US |
dc.title | The Impact of Brand Image on Purchasing Decision of Mobile Phones in Sri Lanka | en_US |
dc.type | Thesis | en_US |
dc.identifier.faculty | Graduate Studies | en_US |
dc.identifier.degree | MBA in Logistic Management | en_US |