Adoption and Usage of Social Media as a Marketing Tool for Long-Distance Bus Operations in Sri Lanka
dc.contributor.author | Vimukthika, KT | |
dc.contributor.author | Pathirana, TM | |
dc.date.accessioned | 2025-01-16T06:53:13Z | |
dc.date.available | 2025-01-16T06:53:13Z | |
dc.date.issued | 2024-09 | |
dc.identifier.uri | http://ir.kdu.ac.lk/handle/345/8069 | |
dc.language.iso | en | en_US |
dc.subject | bus operations | en_US |
dc.subject | marketing | en_US |
dc.subject | public transport | en_US |
dc.subject | social media | en_US |
dc.subject | Sri Lanka | en_US |
dc.subject | technology adoption | en_US |
dc.title | Adoption and Usage of Social Media as a Marketing Tool for Long-Distance Bus Operations in Sri Lanka | en_US |
dc.type | Article Abstract | en_US |
dc.identifier.faculty | FMSH | en_US |
dc.identifier.journal | KDU IRC | en_US |
dc.identifier.pgnos | 15 | en_US |