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Exploratory Study on How Short Video Platforms Affect Gen Z’s Purchasing Intention for Electronic Devices in Colombo District

dc.contributor.authorBandara, AWHMDT
dc.contributor.authorGunathilake, MMLC
dc.date.accessioned2025-01-15T18:41:38Z
dc.date.available2025-01-15T18:41:38Z
dc.date.issued2024-09
dc.identifier.urihttp://ir.kdu.ac.lk/handle/345/8038
dc.language.isoenen_US
dc.subjectGen Zen_US
dc.subjectpurchasing intentionen_US
dc.subjectshort video platformsen_US
dc.subjectsocial media influenceen_US
dc.subjectUser Generated Content (UGC)en_US
dc.titleExploratory Study on How Short Video Platforms Affect Gen Z’s Purchasing Intention for Electronic Devices in Colombo Districten_US
dc.typeArticle Abstracten_US
dc.identifier.facultyFMSHen_US
dc.identifier.journalKDU IRCen_US
dc.identifier.pgnos13en_US


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