| dc.description.abstract | In the contemporary digital era, travelers are being deceived by unreliable travel
companies, which has significantly affected the tourism sector’s reputation. Innovative
technologies play a crucial role in enabling travelers to choose reliable agencies that
suit their preferences. This considers the potential to transform how passengers engage
with agencies, promoting transparency and trust. This paper reviews the growth of
the tourism industry by utilizing digital technologies, highlighting how technological
innovations and ecological practices may coexist and laying the conditions for a more
resilient and dynamic tourism environment. Digital technologies personalize travel
experiences, impacting traveler behavior and raising contentment levels. The ecological
impact of digitalization offers a hand to reduce the ecological footprint. Limitations
are acknowledged and prospective directions for future research are delineated, with
a particular emphasis on increased energy consumption, implementing electronic
waste management systems, encouraging green certifications for hotels, and adopting
smart destination strategies. These measures underscore the industry’s commitment to
sustainability and resilience in the era of digital tourism. | en_US |
