| dc.description.abstract | As computing undergraduate students, a bag
that can accommodate all personal requirements is
essential during university life. The bag itself should
possess qualities such as space, durability, comfortability,
safety, and most importantly provide proper protection
for electronic devices carried by computing students.
This study aims to design a bag that addresses the
existing problems in the bag provided by the university
for computing undergraduates. This paper presents an
integrative framework of Kansei Engineering (KE), and
the Kano model (KM) applied to produce the design of the
bag. To explore the relationship between the quality
attributes of the design and Kansei, the Kano model is
incorporated into KE, which collects and communicates
the emotional demands of the consumer. In this study, the
bag used daily by computing students is utilized as a
case study to demonstrate how KE and KM are
integrated into the product development process. The
results of this research were generated from thirteen
Kansei words which were produced from a
questionnaire. The final design of the bag was developed
by evaluating total customer satisfaction. As per the
results, the final design of the bag was of urban shape
with a padded top grip and straps. Polyurethane/
Thermoplastic Polyurethane (PU/TPU) was chosen as the
outer fabric for durability and water-resistant quality
while polyester ripstop was chosen as the inner lining for
the bag to make it lightweight. | en_US |
