| dc.description.abstract | The development of easy and affordable
internet access has led to a growth of Digital Piracy of
Software (DPS). DPS has resulted in losses to the Software
industry and convictions for some of the people who
practice DPS. Therefore, the author identified that it is
important to find the factors that affect DPS from a
digital consumer’s viewpoint. The purpose of this study
was to identify the factors that affect the intention of
undergraduate students of Sri Lanka towards DPS. The
theory that was used for this study is the theory of
planned behavior. To reach the purpose of this study, a
model was developed which included 4 independent
variables: Attitude, social influence (SI), perceived
behavioral control (PBC), moral obligation (MO) and one
dependent variable (DV): Intention towards DPS. The
population of the study comprised of undergraduates
in Sri Lanka and non-probability sampling technique was
used for selecting the sample for the study. Data
collection for the analysis was done using a web- based
questionnaire survey which resulted in a sample size of
165 responses. The collected data were analyzed using
quantitative analysis techniques with the help of IBM SPSS
software. In the analysis process, the reliability and
significance of the data were checked first, and then the
impact of independent variables on the DV was measured.
The results showed that only the MO factor had an impact
on IDPS of undergraduates of Sri Lanka from the four
factors proposed by the author. | en_US |
