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Awareness on Big Data and Its Impact on Consumer Privacy; With Special Reference to Franchise Fast Food Chains in Sri Lanka
(2022-09)
Organizations are increasingly
turning to use big data which allows them to
predict consumer behaviour perfectly. The main
purpose of this research is to explore the
consumer awareness on big dat ...
Factors Affecting the Success of Rural Marketing in Sri Lanka; Special Reference to Small Electric Appliances
(2022-09)
Rural markets can be identified as an
underutilized market opportunity that can be
capitalized through better marketing strategies.
Rural marketing is a marketing strategy which
involves planning and impleme ...