Browsing Management, Social Sciences and Humanities by Author "Gunathilake, L"

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Awareness on Big Data and Its Impact on Consumer Privacy; With Special Reference to Franchise Fast Food Chains in Sri Lanka

Shandeepani, N; Lushan, M; Wijayasena, S; Wijesinghe, H; Gunathilake, L (2022-09)

Organizations are increasingly turning to use big data which allows them to predict consumer behaviour perfectly. The main purpose of this research is to explore the consumer awareness on big dat ...
Factors Affecting the Success of Rural Marketing in Sri Lanka; Special Reference to Small Electric Appliances

Bamunuarachchi, B; Jayawickrama, D; Wickramasinghe, S; Dharmasena, D; Gunathilake, L (2022-09)

Rural markets can be identified as an underutilized market opportunity that can be capitalized through better marketing strategies. Rural marketing is a marketing strategy which involves planning and impleme ...