Browsing 2022 IRC Articles by Subject "4As Model"

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Factors Affecting the Success of Rural Marketing in Sri Lanka; Special Reference to Small Electric Appliances

Bamunuarachchi, B; Jayawickrama, D; Wickramasinghe, S; Dharmasena, D; Gunathilake, L (2022-09)

Rural markets can be identified as an underutilized market opportunity that can be capitalized through better marketing strategies. Rural marketing is a marketing strategy which involves planning and impleme ...