Impact on Word of Mouth Marketing on Brand Image of Burger King: a Comparison Between Verbal Word of Mouth Marketing and Electronic Word of Mouth Marketing
| dc.contributor.advisor | Gunathilake, Lahiru | |
| dc.contributor.author | Nishan, RADU | |
| dc.date.accessioned | 2022-01-31T09:59:45Z | |
| dc.date.available | 2022-01-31T09:59:45Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://ir.kdu.ac.lk/handle/345/5319 | |
| dc.description | Thesis Abstarct | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Word of mouth marketing | en_US |
| dc.subject | Electronic word of mouth marketing | en_US |
| dc.subject | Brand image | en_US |
| dc.subject | Burger King and customers | en_US |
| dc.title | Impact on Word of Mouth Marketing on Brand Image of Burger King: a Comparison Between Verbal Word of Mouth Marketing and Electronic Word of Mouth Marketing | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.faculty | Graduate Studies | en_US |
| dc.identifier.degree | Master of Business Administration in Logistic Management | en_US |
