Browsing Computing by Author "Wijegunawardhana, Anuradha"
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Impact of Big Data and Political Microtargeting on Donald Trump’S 2016 Presidential Campaign
Singh, Narishia; Wijegunawardhana, Anuradha (2018)On January 20th, 2017, Donald Trump was inaugurated as the 45th President of the United States. His opponent, Hillary Clinton, was a seasoned politician who was favored to win the election. However, Trump produced one of ...