Browsing Management, Social Sciences & Humanities by Subject "Customer Relationship Management"
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Assessing Customer Relationship Management Strategies for Creating Customer Loyalty in Insurance Industry
(2015)In a strongly competitive and rapidly changing business environment, the need to be market focused and forming strong relationships with customers is more critical than any other time in the past. Today, organizations have ... -
Professional Ethics and its application to Customer Relationship Management (A Study based on selected leading Insurance Organization in the Colombo District)
(2015)Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers. Therefore, concept of Professional Ethics will be more vital for any ...