Browsing 2018 IRC Articles by Author "Samaraweera, GC"
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Causal Attributions of Product Harm Crisis and Consumer Moral Reputation Toward the Wounded Company- How Does Societal Damage Matter?
Samaraweera, GC (2018)Despite large body of research on product harm crisis, wide spreading crises in the global market place induce the study to investigate the matter through a new empirical angle, i.e., company`s moral responsibility ...