Browsing 2014 IRC Articles by Author "Peramunugamage, Anuradha"
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Online Shopping Behaviour of Young Adults in Higher Education Sector: How Brand Matters
Weerasinghe, WM Ruvini M; Peramunugamage, Anuradha (2014)The purpose of this study is to find out the online shopping behaviour of Sri Lankan young adults with special emphasis on brand loyalty. Building and maintaining brand loyalty is a vital part of establishing sustainable ...