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Effects of Celebrity Endorsement on Teenagers' (Generation- Z) Purchase Decision Making Sri Lanka

dc.contributor.authorDisanayake, DKEDC
dc.date.accessioned2021-01-22T10:11:43Z
dc.date.available2021-01-22T10:11:43Z
dc.date.issued2019
dc.identifier.urihttp://ir.kdu.ac.lk/handle/345/3201
dc.descriptionThesis Abstracten_US
dc.language.isoenen_US
dc.subjectCelebrity Endorsementen_US
dc.subjectattributes of celebrityen_US
dc.subjectTeenagersen_US
dc.subjectGeneration Zen_US
dc.subjectbuying behaviouren_US
dc.titleEffects of Celebrity Endorsement on Teenagers' (Generation- Z) Purchase Decision Making Sri Lankaen_US
dc.typeThesis Abstracten_US
dc.identifier.facultyGraduate Studiesen_US
dc.identifier.degreeMaster of Business Administration in Logistic Managementen_US


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