Impact of Electronic Word of Mouth on Purchase Intention: with special reference newly introduced automobile brands in Sri Lanka
| dc.contributor.advisor | Gunathilake, Lahiru | |
| dc.contributor.author | Maningamuwa, H | |
| dc.date.accessioned | 2021-01-21T15:40:08Z | |
| dc.date.available | 2021-01-21T15:40:08Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://ir.kdu.ac.lk/handle/345/3186 | |
| dc.description | Thesis Abstract | en_US |
| dc.language.iso | en | en_US |
| dc.subject | eWoM | en_US |
| dc.subject | Attitude | en_US |
| dc.subject | Subjective Norms | en_US |
| dc.subject | Perceived Behavioral Control | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.title | Impact of Electronic Word of Mouth on Purchase Intention: with special reference newly introduced automobile brands in Sri Lanka | en_US |
| dc.type | Thesis Abstract | en_US |
| dc.identifier.faculty | Graduate Studies | en_US |
| dc.identifier.degree | Master of Business Administration in Logistic Management | en_US |
