Show simple item record

dc.contributor.authorSamaraweera, GC
dc.date.accessioned2020-12-15T10:37:50Z
dc.date.available2020-12-15T10:37:50Z
dc.date.issued2018
dc.identifier.urihttp://ir.kdu.ac.lk/handle/345/2674
dc.description.abstractDespite large body of research on product harm crisis, wide spreading crises in the global market place induce the study to investigate the matter through a new empirical angle, i.e., company`s moral responsibility that reflects consumers` moral reputation toward the affected company. Societal damage significantly shapes consumers` moral reputation toward the affected company during product harm crises. Total 201 respondents participated in two crises grounds; company culpable and consumer culpable, in two cultures; China and Sri Lanka, showed that consumers` moral reputation toward the troubled company downgrades significantly during product harm crises regardless of the cause of the crisis. Perceived societal damage further downgrades the negative effect of company culpable crisis on consumers` moral reputation toward the troubled company. Interestingly perceived societal damage was insignificant when consumer himself culpable for the crisis. Further study showed that national culture significantly shapes consumers` moral reputational perceptions. Being consumers from a low uncertainty avoidance country, Chinese were morally disrepute the wounded company lower than their Sri Lankan counterparts. This study provides interesting theoretical and managerial implications in conjunction with future research directions for a sustainable marketing environment.en_US
dc.language.isoenen_US
dc.subjectCausative Dimensionsen_US
dc.subjectMoral Reputationen_US
dc.subjectPerceived Societal Damageen_US
dc.subjectProduct Harm Crisisen_US
dc.subjectUncertainty Avoidanceen_US
dc.titleCausal Attributions of Product Harm Crisis and Consumer Moral Reputation Toward the Wounded Company- How Does Societal Damage Matter?en_US
dc.typeArticle Full Texten_US
dc.identifier.journalKDU-IRCen_US
dc.identifier.pgnos392-397en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record