dc.description.abstract | Tourism plays a dominant role in Sri Lanka
and tourism industry consider as a major foreign
currency earner in the economy. Hence, International
tourists perform most prominence role in the country.
However, as compared with the other South East Asian
region, Sri Lanka not yet tapped into its full potential in
the global market. Hence, tourism industry should pay
more attention to explore the reasons why people travel
and what are the motivational factors to travel in order to
increase the tourists` arrivals, earnings and global market
share. Motivation is one of the main concepts that used
to interpret the behavior of an individual`s travel and
it is related to the reason why people travel. In tourism
research, this motivation concept classified into two
forces as push and pull factors, and the main objective of
this study was to identify the influence of this push and
pull motivational factors on international tourists revisit
intention. The sample of 100 international tourists were
randomly selected from the Galle tourism zone, which is
the most favored tourists` destination in Sri Lanka. Both
primary and secondary data were used for this study.
According to the results of the descriptive statistics, rest
and relaxation were the most important push motivation
factor and beautiful natural scenery and landscape were
the most important pull motivational factors. Results also
revealed that, the international tourists were motivated
to visit Galle by its pull factors such as good physical
amenities, warm and sunny weather and beautiful natural
scenery and landscape. | en_US |