| dc.description.abstract | The banking sector is one of the main
economies contributing segment that dominates the
financial system of Sri Lanka through the highest share of
the total financial assets. As a rapidly growing industry,
both private and public-sector banks are playing a critical
role to secure their financial assets. The banks engage in
competition, seeking strategies to embrace more
customers by providing diverse services and facilities in the
term of accomplishing the transaction in an efficient way.
The e-banking concept is one of the successful concepts in
economically well-established countries. Developing
countries like Sri Lanka still in discussions, about the
success rate of the adoption of E-Banking technology. The
research intended to analyze the critical success factors
that affect the growth of E-Banking services. The
methodology used to conduct this research is a qualitative
and quantitative-based survey. The online survey
circulated through Email and the survey were completed
by 250 samples of people covering both rural and urban
areas. Among responses, more than 82% of the
participants agreed on issues with user interfaces. The
total 70% of the participants highlighted the fear of the
security considerations on their banking credentials. It is
very important to highlight the language barrier of the
users and it was the highest percentage, more than 90%.
According to the critical success factors analysis, Enhance
the user-friendliness of application, Minimize the language
barrier providing the language selection and Educate the
security levels will increase the usability of the e-banking in
the Banking Industry. | |
