| dc.description.abstract | Solar Energy is a clean renewable resource with zero emission. With the recent development taken place globally, solar energy has the potentiality of expanding into large scale operations and fulfils the industrial and domestic use. The cost of establishing large scale solar plants is not cheap for developing countries. However these plants can function and maintain at low operation cost. Germany, Sweden and many emerging economies like China have paid their attention on solar energy generation based on two major concerns. First one is the sustainable growth and the second one is energy security. Especially in developing countries, the usage of solar energy has a low growth due to the lack of commercial competitiveness. In other words, consumers are not well aware of the benefits of solar power energy. Social, behavioural and attitude issues exist and that create a barrier in promoting them. Mostly there is a financial barrier when it considers in promoting to rural areas. However there is a need of promoting commercial competitiveness and creating awareness on solar power energy. It is also required to change the human habits and attitude to promote a market transformation. On the other hand these changes are difficult to practice when there are market forces influenced by existing fossil fuel users and manufacturers. Hence, the objective of this review is to study the consumer awareness of solar energy to achieve sustainable growth as identified by Literature. For over past two decades, large number of studies has been documented in relation to renewable energy development. Solar power is one of major attraction in academic research. In this study, a substantial amount of published articles were referred in order to grab the real gravity of the solar power markets and consumer awareness as a desk research. The objective heading the analysis of literature is to understand the consumer awareness of solar energy. The literature suggests that there are effective strategies which will able to create consumer awareness in solar power energy in developing countries. | en_US |
