| dc.description.abstract | Popularity of Internet usage has increased
drastically in recent years. Being ICT natives; youth, become
one of the highest beneficiaries of the internet. At the same
time they become more vulnerable to threats associated
with the internet. Elimination of all cyber threats is less
practical. Most of the time internet users are part of the
problem and solution as well. Therefore inculcating cyber
safety behaviours among users is productive in order to
mitigate cyber threats.. The purpose of this paper is to
analyse the suitability of application of Protective Motivation
Theory as a cyber-risk mitigation mechanism in Sri Lankan
context with special focus on youth. Protective Motivation
Theory is a behavioural science theory mostly used in health
context. The sample consist of 40 set of secondary data
consist of journal articles, conference proceedings and
research reports. Theses secondary data and 10 case studies
analysed qualitatively using grounded theory method and
the results show the positive impact of generating self and
coping efficacy as a cyber safety mechanism. The application
of protective motivation concept critically subjected to
PESTAL analysis against the political, economic, social,
technological, environmental and legal aspects of Sri Lanka.
The study shows the changing human behaviour is the most
important and positively affect reducing cyber threat,
especially in a developing country like Sri Lanka. | en_US |
