Browsing by Subject "Theory of Planned Behaviour"
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Factors Affecting Green Entrepreneurial Intention among Small and Medium Enterprise Owners in Western Province, Sri Lanka
(2019)Disturbance to the ecological balance by enterprises in their entrepreneurial activities have led to the increased interest in green behaviours signifying the role of entrepreneurs within them. Green Entrepreneurship, a ... -
A Study on the Factors Influencing the Use of E-commerce by Customers in Colombo With Respect to B2C Market
(2017-06)This study explores the factors influencing the use of e-commerce by the customers in Colombo district with regard to the B2C market. The conceptual framework was designed based on the Theory of Planned Behaviour (TPB) and ...