Browsing by Subject "Customer Relationship Management"
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Assessing Customer Relationship Management Strategies for Creating Customer Loyalty in Insurance Industry
(2015)In a strongly competitive and rapidly changing business environment, the need to be market focused and forming strong relationships with customers is more critical than any other time in the past. Today, organizations have ... -
A Customer Relationship Management System for the MICE industry in Sri Lanka - "MICESL"
(2014)A significant segment of the Tourism industry is MICE Tourism, which refers to Meetings, Incentives, Conventions and Exhibitions. MICE Tourism entices revenue to the host country. However, the Sri Lankan MICE industry is ... -
Professional Ethics and its application to Customer Relationship Management (A Study based on selected leading Insurance Organization in the Colombo District)
(2015)Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers. Therefore, concept of Professional Ethics will be more vital for any ...