Browsing by Author "Ukkwatte, JL"
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The Impact of Relationship Marketing on Brand Equity with Special Reference to Cinnamon Red Hotel in Sri Lanka
Ukkwatte, JL; Abeysekera, N (2015)This study is based on the impact of relationship marketing on brand equity with special reference to Cinnamon Red hotel in Sri Lanka. The exploratory research highlighted the link between relationship marketing and brand ...