Browsing by Author "Sanjeewa, WS"
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Assessing Customer Relationship Management Strategies for Creating Customer Loyalty in Insurance Industry
Wijenayaka, HMDS; Perera, DAM; Sanjeewa, WS (2015)In a strongly competitive and rapidly changing business environment, the need to be market focused and forming strong relationships with customers is more critical than any other time in the past. Today, organizations have ...