Browsing by Author "Perera, DAM"
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Assessing Customer Relationship Management Strategies for Creating Customer Loyalty in Insurance Industry
Wijenayaka, HMDS; Perera, DAM; Sanjeewa, WS (2015)In a strongly competitive and rapidly changing business environment, the need to be market focused and forming strong relationships with customers is more critical than any other time in the past. Today, organizations have ... -
Assessing Service Quality Factors for Building a Loyal Customer in Life insurance industry
Wijenayaka, HMDS; Perera, DAM (2018)During the recent years, life insurance industry experienced great reforms to improve their market density and penetration. When it comes to provide service to the customers, they lack behind in resulting to customer ...