Browsing by Author "Perera, BAIN"
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Customer Purchasing Behavior Analytics: Enhancing Digital Marketing in Small and Medium Enterprises
Perera, BAIN; Wijesinghe, PRD; Ganepola, GAD (2025-02-06)Small and medium-sized enterprises (SMEs) in the textile industry often face significant challenges in adopting effective digital marketing strategies due to limited access to technology and resources. This study seeks ...