Browsing by Author "Nawaruwan, Chamindu"
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Consumer Preference Towards Own Brands with Special Reference to Own Brands of Cargills & Keells Supermarkets
Senanayake, Jayamina; Nawaruwan, Chamindu; Heshan, Sathira; Herath, Sandeepa; Gunathilake, Lahiru (2020)The supermarkets in Sri Lanka operate in an oligopolistic market in which the players have head to head competition. In order to win such competition, several supermarkets introduced their own brands, which are available ...