Browsing by Author "Lakshika, VGP"

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Impact of Multi-Sensory Brand Experience on Impulse Buying Tendency: With Special Reference to Super Markets in Sri Lanka

Chathuranga, BTK; Lakshika, VGP (2018)

It is important to understand sensory stimulation of people in human environments in designing super market. Human senses play significant roles in human experience and the memories. In retail design brands related to ...