Browsing by Author "Lakchan, UGC"

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Exploring target consumer segments of organic foods: insights from producers and vendors in Colombo district, Sri Lanka

Lakchan, UGC; Samaraweera, GC; Gunawardena, TSLW; Fernando, PJS (2025-11)

This qualitative research explains the diversified activities and challenges faced by organic producers and sellers in the local market. Out of a total of 4823 registered sole proprietorships and partnerships from 2021 ...
The Impact of Brand Positioning and Brand Knowledge on Impulsive Purchasing Intention With Mediating Role of Green Brand Attitude: Special Reference to Green Branded Products in Sri Lanka

Lakchan, UGC; Samaraweera, GC (2023-11)

The market for green products in Sri Lanka is small but rising. However, many green product producers adhere to the ideas of their Sustainable Living Plan (SLP) in order to manufacture green products that reduce emissions ...