Browsing by Author "Lakchan, UGC"

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The Impact of Brand Positioning and Brand Knowledge on Impulsive Purchasing Intention With Mediating Role of Green Brand Attitude: Special Reference to Green Branded Products in Sri Lanka

Lakchan, UGC; Samaraweera, GC (2023-11)

The market for green products in Sri Lanka is small but rising. However, many green product producers adhere to the ideas of their Sustainable Living Plan (SLP) in order to manufacture green products that reduce emissions ...