Browsing by Author "Lakchan, U.G.C"

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THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASING DECISIONS: THE ROLE OF ELECTRONIC WORD-OFMOUTH AS A MODERATOR IN THE FAST FASHION SECTOR

Lakchan, U.G.C; Samaraweera, G.C. (2025-07)

Given the current circumstances, social media advertising has emerged and is considered as a vital element of successful marketing strategies for top fashion brands. With the proliferation of social media platforms, most ...