Browsing by Author "Gunatilake, Lahiru"
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Celebrity Endorsement and its Effect on Purchase Intention with Reference to Skincare Products in Sri Lanka
Munasinghe, Chathumini; Gunaratne, Charuka; Chandrasiri, Hasini; Gunatilake, Lahiru (2020)In the current media landscape, advertisers use different celebrity personnel as brand ambassadors. As per the secondary evidences such advertisements with celebrities, are favourably judged by the viewers. Therefore, the ... -
Factors Affecting the Success of SME Lending of Banking Industry: With Reference to Consumer Perspective of XY Bank Plc
Mallikarachchi, Nishan (2020-10)