Browsing by Author "De Silva, Gayanthi"
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A Customer Relationship Management System for the MICE industry in Sri Lanka - "MICESL"
De Silva, Gayanthi; Ranasinghe, Gayathri (2014)A significant segment of the Tourism industry is MICE Tourism, which refers to Meetings, Incentives, Conventions and Exhibitions. MICE Tourism entices revenue to the host country. However, the Sri Lankan MICE industry is ...