Browsing by Author "De Mel, WDH"
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Cost Benefit Perspectives of Backward Vertical Integration: An Empirical Study on the Textile and Apparel Industry in Sri Lanka
Gunathilake, MMLC; De Mel, WDH (2016)Textile and apparel industry occupies a prominent position in the industrial sector of Sri Lanka generating the largest export income. Sri Lankan apparel sector positions via ethical manufacturing and sound labour practices, ... -
Determinants of Entrepreneurial Intentions of Students: with Special Reference to Undergraduates of Sri Lanka
Kumari, MMAT; Weerawarna, SR; Jayarathne, MMM; De Mel, WDH (2019) -
Factors Affecting Customers` Intention towards the Adoption of Internet Banking
Gunasinghe, SG; Gamlath, GMMR; Fernando, NS; De Mel, WDH (2019) -
Factors Affecting Young Consumers’ Online Purchase Intention in Sri Lanka with Special Reference to Undergraduates in General Sir John Kotelawela Defence University
Ranasinghe, UKGSR; Kuruppu, UKMSR; Herath, HJMYD; Wijayagrahi, HGC; De Mel, WDH (2020)The continued growth of technological advancements and improved Internet comprehension has converted the nature of day-to-day customer activities, and most offline operations have moved to online operations. In this context, ... -
Factors Affecting Young Consumers’ Online Purchase Intention in Sri Lanka with Special Reference to Undergraduates in General Sir John Kotelawela Defence University
Ranasinghe, UKGSR; Kuruppu, UKMSR; Herath, HJMYD; Wijayagrahi, HGC; De Mel, WDH (2020)The continued growth of technological advancements and improved Internet comprehension has converted the nature of day-to-day customer activities, and most offline operations have moved to online operations. In this ... -
Impact of Green Marketing Mix on Customers’ Green Purchasing Intention with Special Reference to Sri Lankan Supermarkets
Karunarathna, AKP; Bandara, VK; Silva, AST; De Mel, WDH (2020-07-18)The purpose of the study is to examine the influence of green marketing mix on customers’ green purchasing intention with special reference to supermarkets in Sri Lanka. A total of 173 responses were collected through ...